Seeing in the dark: reputation risk management

Headline-grabbing scandals usually have easily-quantifed results: a deposed CEO, a replaced communications head or billions of euros lost. But how to calculate – or even avoid – the reputational damage of such crises? This article, which appeared in Communication Director magazine in late 2015, argues shows how smart organisations can do just that.

Click the link below to open a PDF of the article.

LINK to PDF:  Seeing in the dark