For Unilever, owning an activist brand like Ben & Jerry’s undoubtedly bolstered its image as a forward-thinking, socially conscious corporation. However, this alignment came at a cost.

Given the current political climate, are corporate Diversity, Equity & Inclusion (DEI) initiatives and climate activism dead or on life support? Gen Z and Millennials say “no”.

Gen Z and Millennials hold the keys to power more and more. What do they want from their political leaders?

From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?

Millennials and Gen Z are key to the success of companies and brands. They are aware of their power - and you should be, too.

How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?

Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.

My friends asked me for my opinion about what the 2020 US election means for us as a society and for the polling industry.

What do you need to know about focus groups? My first podcast hopefully provides some answers for you.

BAME people want social change and racial equality. They believe that companies and their leaders can make a real difference and they want to work for employers that take a stand on the issues that matter to them.

How will Millennial and Generation Z consumers, employees, activists, and leaders shape the world in the years ahead?

What’s the role of brand in building trust with stakeholders? Find out in this short piece from the Reporting Times

What trends should communicators expect in 2019? Find out in my guest blog for Eterna Partners.

The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.

Passive fund managers are becoming more "aggressive" and putting corporate executives on notice that purpose is important to gaining their trust and support.