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Brand & Reputation Collective

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October 21, 2024
Phil Riggins
Millennials and Gen Z are leading the charge ...

From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?

Millennials and Gen Z are leading the charge for change—and they expect businesses to keep up
May 11, 2021
Phil Riggins
Why companies and brands should care what ...

Millennials and Gen Z are key to the success of companies and brands. They are aware of their power - and you should be, too.

Why companies and brands should care what Millennials and Gen Z think
April 27, 2021
Phil Riggins
Thoughts on the Standard Life Aberdeen rebrand ...

How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?

Thoughts on the Standard Life Aberdeen rebrand to Abrdn
March 25, 2021
Phil Riggins
Purpose Pulse 2021

Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.

Purpose Pulse 2021
November 6, 2020
Phil Riggins
Trump, Truth and Polling

My friends asked me for my opinion about what the 2020 US election means for us as a society and for the polling industry.

Trump, Truth and Polling
Phil Riggins
November 28, 2016

The Future of Corporate Reputation: Building an opportunity oriented reputation culture

Phil Riggins
November 28, 2016
The Future of Corporate Reputation: Building an opportunity oriented reputation culture

Survey of senior in-house communications professionals across Europe highlights major changes in thinking about corporate reputation.

Phil Riggins
March 14, 2016

Building trust in new markets

Phil Riggins
March 14, 2016
Building trust in new markets

How do you build trust with your audiences? Phil Riggins and David Ashton share experiences and practical advice.

Phil Riggins
December 10, 2015

Seeing in the dark: reputation risk management

Phil Riggins
December 10, 2015
Seeing in the dark: reputation risk management

Is it within the power of organizations to look around corners and see in the dark, to spot and remove reputation risks before they cause massive destruction?

Phil Riggins
June 24, 2015

The Future of Corporate Communications: Cutting through the noise

Phil Riggins
June 24, 2015
The Future of Corporate Communications: Cutting through the noise

Views of senior European communicators on the changing landscape and roles for corporate communications.

Phil Riggins
May 27, 2015

Search – And Destroy

Phil Riggins
May 27, 2015
Search – And Destroy

Legislation offering a “right to be forgotten” means that while data lives forever, the ability to find it may not.

Phil Riggins
May 27, 2015

Existential crisis

Phil Riggins
May 27, 2015
Existential crisis

Welcome to the world of data permanence, where digital information will live forever.  Data permanence just is. It exists – and we have to learn to live with it.

Phil Riggins
May 22, 2013

Stakeholder Success

Phil Riggins
May 22, 2013
Stakeholder Success

Increasingly, companies are inviting non-traditional stakeholders to take a seat and join the discussion. But how do you do it successfully? Truus Huisman and Phil Riggins offer their perspective.

Phil Riggins
February 28, 2013

The Future of Stakeholder Engagement

Phil Riggins
February 28, 2013
The Future of Stakeholder Engagement

Conventional wisdom holds that “Stakeholder Engagement” is important and organizations should be doing it. But there’s very little data available about what “it” is, or about the benefits and risks organizations see from engaging in new ways with groups they may not have dealt with before. 

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