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October 21, 2024
Phil Riggins
Millennials and Gen Z are leading the charge ...

From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?

Millennials and Gen Z are leading the charge for change—and they expect businesses to keep up
May 11, 2021
Phil Riggins
Why companies and brands should care what ...

Millennials and Gen Z are key to the success of companies and brands. They are aware of their power - and you should be, too.

Why companies and brands should care what Millennials and Gen Z think
April 27, 2021
Phil Riggins
Thoughts on the Standard Life Aberdeen rebrand ...

How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?

Thoughts on the Standard Life Aberdeen rebrand to Abrdn
March 25, 2021
Phil Riggins
Purpose Pulse 2021

Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.

Purpose Pulse 2021
November 6, 2020
Phil Riggins
Trump, Truth and Polling

My friends asked me for my opinion about what the 2020 US election means for us as a society and for the polling industry.

Trump, Truth and Polling
Phil Riggins
January 22, 2025

When Values Collide: Unilever asks for its Ben & Jerry's "to go"

Phil Riggins
January 22, 2025
When Values Collide:  Unilever asks for its Ben & Jerry's "to go"

For Unilever, owning an activist brand like Ben & Jerry’s undoubtedly bolstered its image as a forward-thinking, socially conscious corporation. However, this alignment came at a cost.

Comment
Phil Riggins
December 17, 2024

The Gen Z and Millennial Earthquake Rumbles On

Phil Riggins
December 17, 2024
The Gen Z and Millennial Earthquake Rumbles On

Given the current political climate, are corporate Diversity, Equity & Inclusion (DEI) initiatives and climate activism dead or on life support? Gen Z and Millennials say “no”.

Comment
Phil Riggins
October 24, 2024

What do US Gen Z and Millennials want from Kamala Harris and Donald Trump?

Phil Riggins
October 24, 2024
What do US Gen Z and Millennials want from Kamala Harris and Donald Trump?

Gen Z and Millennials hold the keys to power more and more. What do they want from their political leaders?

Comment
Phil Riggins
October 21, 2024

Millennials and Gen Z are leading the charge for change—and they expect businesses to keep up

Phil Riggins
October 21, 2024
Millennials and Gen Z are leading the charge for change—and they expect businesses to keep up

From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?

Comment
Phil Riggins
May 11, 2021

Why companies and brands should care what Millennials and Gen Z think

Phil Riggins
May 11, 2021
Why companies and brands should care what Millennials and Gen Z think

Millennials and Gen Z are key to the success of companies and brands. They are aware of their power - and you should be, too.

Comment
Phil Riggins
April 27, 2021

Thoughts on the Standard Life Aberdeen rebrand to Abrdn

Phil Riggins
April 27, 2021
Thoughts on the Standard Life Aberdeen rebrand to Abrdn

How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?

Comment
Phil Riggins
March 25, 2021

Purpose Pulse 2021

Phil Riggins
March 25, 2021
Purpose Pulse 2021

Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.

Comment
Phil Riggins
November 6, 2020

Trump, Truth and Polling

Phil Riggins
November 6, 2020
Trump, Truth and Polling

My friends asked me for my opinion about what the 2020 US election means for us as a society and for the polling industry.

1 Comment
Phil Riggins
September 8, 2020

Measurement Mashup Podcast

Phil Riggins
September 8, 2020
Measurement Mashup Podcast

What do you need to know about focus groups? My first podcast hopefully provides some answers for you.

1 Comment
Phil Riggins
June 18, 2020

Purpose Pulse 2020: Special Report

Phil Riggins
June 18, 2020
Purpose Pulse 2020: Special Report

BAME people want social change and racial equality. They believe that companies and their leaders can make a real difference and they want to work for employers that take a stand on the issues that matter to them.

Comment
Phil Riggins
March 2, 2020

Purpose Pulse 2020

Phil Riggins
March 2, 2020
Purpose Pulse 2020

How will Millennial and Generation Z consumers, employees, activists, and leaders shape the world in the years ahead?

Comment
Phil Riggins
November 29, 2019

Delivering your purpose requires delivering your promise

Phil Riggins
November 29, 2019
Delivering your purpose requires delivering your promise

Let me introduce you to Kevin and Natasha from BT. They are the frontline in BT’s push to get us to hear what they have to say about purpose.

Tagged: BT, Purpose, Brand, Reputation

Comment
Phil Riggins
September 18, 2019

Creating a culture of purpose

Phil Riggins
September 18, 2019
Creating a culture of purpose

What do corporate communicators think matters most for building trust with their audiences today? We did deep dive research with them to find out.

Phil Riggins
September 16, 2019

Brand's role in building trust with stakeholders

Phil Riggins
September 16, 2019
Brand's role in building trust with stakeholders

What’s the role of brand in building trust with stakeholders? Find out in this short piece from the Reporting Times

Comment
Phil Riggins
January 4, 2019

Welcome to 2019 - Have we reached “peak chaos” yet?

Phil Riggins
January 4, 2019
Welcome to 2019 - Have we reached “peak chaos” yet?

What trends should communicators expect in 2019? Find out in my guest blog for Eterna Partners.

Comment
Phil Riggins
November 12, 2018

Corporate Communication in an Age of Radical Uncertainty: Building a Culture of Purpose

Phil Riggins
November 12, 2018
Corporate Communication in an Age of Radical Uncertainty:  Building a Culture of Purpose

The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.

Comment
Phil Riggins
June 12, 2018

Reputation by Association

Phil Riggins
June 12, 2018
Reputation by Association

Individual company reputation can be managed individually, but sector reputation requires
a joined-up approach. What does that look like exactly?

Phil Riggins
January 22, 2018

The rise of “passive/aggressive” funds in managing reputation

Phil Riggins
January 22, 2018
The rise of “passive/aggressive” funds in managing reputation

Passive fund managers are becoming more "aggressive" and putting corporate executives on notice that purpose is important to gaining their trust and support.

2 Comments
Phil Riggins
December 5, 2017

Doing More with Less

Phil Riggins
December 5, 2017
Doing More with Less

Being strategic is a structured way of approaching the challenges you face every day.

Phil Riggins
June 30, 2017

Knocking Down Imaginary Walls: Brand and Reputation in the New Communications Environment

Phil Riggins
June 30, 2017
Knocking Down Imaginary Walls:  Brand and Reputation in the New Communications Environment

The relationship between brand and reputation has changed fundamentally.

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