For Unilever, owning an activist brand like Ben & Jerry’s undoubtedly bolstered its image as a forward-thinking, socially conscious corporation. However, this alignment came at a cost.

Given the current political climate, are corporate Diversity, Equity & Inclusion (DEI) initiatives and climate activism dead or on life support? Gen Z and Millennials say “no”.

Gen Z and Millennials hold the keys to power more and more. What do they want from their political leaders?

BAME people want social change and racial equality. They believe that companies and their leaders can make a real difference and they want to work for employers that take a stand on the issues that matter to them.

How will Millennial and Generation Z consumers, employees, activists, and leaders shape the world in the years ahead?

What do corporate communicators think matters most for building trust with their audiences today? We did deep dive research with them to find out.

The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.

Individual company reputation can be managed individually, but sector reputation requires
a joined-up approach. What does that look like exactly?

Being strategic is a structured way of approaching the challenges you face every day.

The relationship between brand and reputation has changed fundamentally.